Are you aware that billboard advertising is one of the best ways to promote your business in Nigeria? Maybe you don’t! While commuting or traveling across states in Nigeria, my eyes are left to feed on the huge billboard displays on the highways. How much do you think it will cost to place a billboard advert in Nigeria?
Certainly, you must have seen billboard adverts in strategic places and roads such as Ring Road, Ikeja Computer Village, Oshodi Market, Mile 2, Lagos Island, Victoria Island, Asaba Toll Gate, Lagos-Ibadan Expressway, Niger Head Bridge, Upper Iweka (Onitsha) and many other places. These billboards bear beautiful images and text that convey information to people.
Most times, I ponder on how much big businesses and brands spend to place their advert on billboards across the country and to know if they get returns on their investments. We have a post that provides you with information on the price of digital billboard advertising in Nigeria.
What are Digital Billboards?
These are large outdoor signs that display lots of adverts within a short period. Digital billboards are characterized by LED, the advert on this kind of billboards can be seen even at night. Unlike static banner ads, digital billboards show a set of adverts one after the other, that is, in a slideshow manner. They are placed on busy roads, cities, markets, and locations where they’ll get attention.
Digital billboards are common in major cities in Nigeria such as Lagos, Enugu, Onitsha, Awka, Abuja, Benin City, Asaba, Port Harcourt, Kaduna, Kano, Jos, etc. They are also common in places like New York City, Tokyo, London, Beijing, Berlin, Amsterdam, Madrid, Rome, etc.
The great feature of digital billboard advertising is that it can reach thousands of people daily. Another feature is that adverts on billboards cannot be avoided, they are seen by all and sundry. If you want your product, service, or business to reach out to a large number of people within a short period, you should try out this advertising approach.
Before paying for billboard advertising, you should already have a list of locations where you want it to display. Research is vital, you should know the places to attract customers and target those places. For instance, a billboard at Ikeja, Lagos State will attract more views from people compared to one at Jalingo.
Price of Digital Billboard Advertisement in Nigeria
The cost of digital billboards costs more compared to static billboards and other types of billboards. Additionally, the cost of billboard advertising varies depending on the location and the advert agency.
The cost of a billboard advert in Lagos state ranges from ₦450,000 to ₦7 million monthly.
However, it is expected to cost less in other states in Nigeria. Apart from the cost of the digital billboard advert, other costs which you will cover include:
Rent cost: The rental cost vary depending on the location and the Ad agency.
APCON Fees: APCON is Nigeria’s governmental body in charge of regulating adverts in the country.
Conclusion
I hope this article on the cost of digital billboard advertising in Nigeria was helpful! Do not forget that creating an advert with rich, creative graphics will perform well.