Believe it or not, the Nigerian economy is declining and the crisis may become worse in the coming years. Already, there’s a global pandemic and also, there’s a serious restriction of business activities in Lagos, Nigeria’s epic commercial city.
Small and big businesses are folding up, businesses are shutting down, some companies are furloughing staff to reduce costs. You don’t need a prophet to tell you that Nigeria is going through a difficult time right now.
There is no denying that people are struggling and suffering in the country. So how can you survive and make it above the storms, challenges, and the tempest?
We are aware of your problem and we will do our best to provide you with relief, or better still a solution. We have compiled an article on how to survive and make it in Nigeria. If you are struggling to make ends meet, this article is for you.
How to survive and make it in Nigeria
1. Spend More On Your Needs
It is common to find people spending on their wants and not needs. This is not the time for frivolous and extravagant spending. The fact that people flaunt their money and whips on social media shouldn’t force you to do the same.
Come up with a list of your needs, create a scale of preference, and attend to each needs starting from the most pressing and demanding.
2. Buy In Bulk
No doubt, the cost of goods and products has soared high to a skyrocketing figure, this trend will continue even till next year. I strongly advise you to make a bulk purchase of consumer goods and commodities like toothpaste, pomade, detergent, soap, beverages, etc. Buying good in large quantities saves you more money in the long run.
3. Start A Side Hustle
Whether you are employed or self-employed, look out for a side hustle to do. Do not depend on your present occupation or work to survive because the future isn’t certain. Most especially, this is Nigeria and definitely, it is not good to depend on one source of income.
If you are to busy and occupied to start a side hustle, invest your money into other business ventures. You can invest in forex trading, real estate, cryptocurrencies, and even blogging.
4. Float Your Business Online
Everyone is complaining ‘No market’, ‘Business dey bad’, ‘Country hard’, which is quite true. But come to think of it, what have you done to salvage the situation?
The keys to succeeding as a businessman or entrepreneur in Nigeria are creativity and innovation. Look for creative ways to offer value to your clients and customers. In this COVI9-19 era, you can make your business relevant by giving it an online presence.
You don’t need to have a fat marketing budget to grow your business anymore. All you need to do is to look for creative ways to pitch your product and services to your targeted audience or customer base. In other words, you don’t need much spending, just capture your audience’s attention with your goods and services.